Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17691
VM0017691Silvermember17691@example.test · +601110017691 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
1,183
Current loyalty balance
Lifetime Spend
RM 1,479
Across 15 visits
Total Visits
15
Since 2025-10-19
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
103d
2026-06-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 12
Outlet purchase
2026-06-16 · Member activity · RM 90.75
App session
2026-06-04 · OPLUMO Outlet 12
Points credited
2026-05-23 · Member activity · RM 102.85
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 12
Outlet purchase
2026-04-29 · Member activity · RM 114.95
Points credited
2026-04-17 · OPLUMO Outlet 12
Outlet purchase
2026-04-05 · Member activity · RM 127.05