Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17639
VM0017639Silvermember17639@example.test · +601110017639 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,377
Current loyalty balance
Lifetime Spend
RM 1,722
Across 34 visits
Total Visits
34
Since 2024-11-25
Average Order Value
RM 50
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,377 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 11
Outlet purchase
2026-06-30 · Member activity · RM 37.50
App session
2026-06-18 · OPLUMO Outlet 11
Points credited
2026-06-06 · Member activity · RM 42.50
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 11
Outlet purchase
2026-05-13 · Member activity · RM 47.50
Points credited
2026-05-01 · OPLUMO Outlet 11
Outlet purchase
2026-04-19 · Member activity · RM 52.50