Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17619
VM0017619Platinummember17619@example.test · +601110017619 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
5,251
Current loyalty balance
Lifetime Spend
RM 6,565
Across 34 visits
Total Visits
34
Since 2024-12-14
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
70d
2026-07-31
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,251 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-31 · OPLUMO Outlet 8
Outlet purchase
2026-07-19 · Member activity · RM 125.25
App session
2026-07-07 · OPLUMO Outlet 8
Points credited
2026-06-25 · Member activity · RM 141.95
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 8
Outlet purchase
2026-06-01 · Member activity · RM 158.65
Points credited
2026-05-20 · OPLUMO Outlet 8
Outlet purchase
2026-05-08 · Member activity · RM 175.35