Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17579
VM0017579Goldmember17579@example.test · +601110017579 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
3,372
Current loyalty balance
Lifetime Spend
RM 4,216
Across 37 visits
Total Visits
37
Since 2024-08-30
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
122d
2026-06-09
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,372 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 2
Outlet purchase
2026-05-28 · Member activity · RM 105.00
App session
2026-05-16 · OPLUMO Outlet 2
Points credited
2026-05-04 · Member activity · RM 119.00
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 2
Outlet purchase
2026-04-10 · Member activity · RM 133.00
Points credited
2026-03-29 · OPLUMO Outlet 2
Outlet purchase
2026-03-17 · Member activity · RM 147.00