Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 17570
VM0017570Goldmember17570@example.test · +601110017570 · Preferred outlet: OPLUMO Outlet 10
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,578
Current loyalty balance
Lifetime Spend
RM 3,223
Across 27 visits
Total Visits
27
Since 2025-01-29
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
150d
2026-05-12
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,578 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 10
Outlet purchase
2026-04-30 · Member activity · RM 106.50
App session
2026-04-18 · OPLUMO Outlet 10
Points credited
2026-04-06 · Member activity · RM 120.70
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 10
Outlet purchase
2026-03-13 · Member activity · RM 134.90
Points credited
2026-03-01 · OPLUMO Outlet 10
Outlet purchase
2026-02-17 · Member activity · RM 149.10