Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17555
VM0017555Silvermember17555@example.test · +601110017555 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,799
Current loyalty balance
Lifetime Spend
RM 2,250
Across 27 visits
Total Visits
27
Since 2025-05-13
Average Order Value
RM 68
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
46d
2026-08-24
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,799 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-24 · OPLUMO Outlet 12
Outlet purchase
2026-08-12 · Member activity · RM 51.00
App session
2026-07-31 · OPLUMO Outlet 12
Points credited
2026-07-19 · Member activity · RM 57.80
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 12
Outlet purchase
2026-06-25 · Member activity · RM 64.60
Points credited
2026-06-13 · OPLUMO Outlet 12
Outlet purchase
2026-06-01 · Member activity · RM 71.40