Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 17514
VM0017514Goldmember17514@example.test · +601110017514 · Preferred outlet: OPLUMO Outlet 5
LunchNew Joiner
Consent Status
Opted Out
Points Balance
3,680
Current loyalty balance
Lifetime Spend
RM 4,601
Across 41 visits
Total Visits
41
Since 2024-08-26
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
54d
2026-08-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,680 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 5
Outlet purchase
2026-08-04 · Member activity · RM 93.75
App session
2026-07-23 · OPLUMO Outlet 5
Points credited
2026-07-11 · Member activity · RM 106.25
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 5
Outlet purchase
2026-06-17 · Member activity · RM 118.75
Points credited
2026-06-05 · OPLUMO Outlet 5
Outlet purchase
2026-05-24 · Member activity · RM 131.25