Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17499
VM0017499Goldmember17499@example.test · +601110017499 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
2,692
Current loyalty balance
Lifetime Spend
RM 3,366
Across 17 visits
Total Visits
17
Since 2025-10-02
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
84d
2026-07-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,692 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 7
Outlet purchase
2026-07-05 · Member activity · RM 126.75
App session
2026-06-23 · OPLUMO Outlet 7
Points credited
2026-06-11 · Member activity · RM 143.65
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 7
Outlet purchase
2026-05-18 · Member activity · RM 160.55
Points credited
2026-05-06 · OPLUMO Outlet 7
Outlet purchase
2026-04-24 · Member activity · RM 177.45