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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 01749

VM0001749Gold

member1749@example.test · +601110001749 · Preferred outlet: OPLUMO Outlet 16

New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,403
Current loyalty balance
Lifetime Spend
RM 3,004
Across 33 visits
Total Visits
33
Since 2024-12-29
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
2,403 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 16
Outlet purchase
2026-07-16 · Member activity · RM 76.50
App session
2026-07-04 · OPLUMO Outlet 16
Points credited
2026-06-22 · Member activity · RM 86.70
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 16
Outlet purchase
2026-05-29 · Member activity · RM 96.90
Points credited
2026-05-17 · OPLUMO Outlet 16
Outlet purchase
2026-05-05 · Member activity · RM 107.10