Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17463
VM0017463Membermember17463@example.test · +601110017463 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
603
Current loyalty balance
Lifetime Spend
RM 755
Across 23 visits
Total Visits
23
Since 2025-06-25
Average Order Value
RM 38
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
75d
2026-07-26
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
603 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 5
Outlet purchase
2026-07-14 · Member activity · RM 28.50
App session
2026-07-02 · OPLUMO Outlet 5
Points credited
2026-06-20 · Member activity · RM 32.30
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 5
Outlet purchase
2026-05-27 · Member activity · RM 36.10
Points credited
2026-05-15 · OPLUMO Outlet 5
Outlet purchase
2026-05-03 · Member activity · RM 39.90