Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 17414
VM0017414Membermember17414@example.test · +601110017414 · Preferred outlet: OPLUMO Outlet 7
App UserFamily
Consent Status
Opted Out
Points Balance
645
Current loyalty balance
Lifetime Spend
RM 807
Across 13 visits
Total Visits
13
Since 2025-12-17
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
80d
2026-07-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
645 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 7
Outlet purchase
2026-07-09 · Member activity · RM 56.25
App session
2026-06-27 · OPLUMO Outlet 7
Points credited
2026-06-15 · Member activity · RM 63.75
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 7
Outlet purchase
2026-05-22 · Member activity · RM 71.25
Points credited
2026-05-10 · OPLUMO Outlet 7
Outlet purchase
2026-04-28 · Member activity · RM 78.75