Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17399
VM0017399Membermember17399@example.test · +601110017399 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
235
Current loyalty balance
Lifetime Spend
RM 294
Across 10 visits
Total Visits
10
Since 2026-01-04
Average Order Value
RM 30
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
235 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 9
Outlet purchase
2026-06-03 · Member activity · RM 22.50
App session
2026-05-22 · OPLUMO Outlet 9
Points credited
2026-05-10 · Member activity · RM 25.50
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 9
Outlet purchase
2026-04-16 · Member activity · RM 28.50
Points credited
2026-04-04 · OPLUMO Outlet 9
Outlet purchase
2026-03-23 · Member activity · RM 31.50