Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17367
VM0017367Platinummember17367@example.test · +601110017367 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
6,559
Current loyalty balance
Lifetime Spend
RM 8,199
Across 45 visits
Total Visits
45
Since 2024-06-10
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
59d
2026-08-11
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,559 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-11 · OPLUMO Outlet 11
Outlet purchase
2026-07-30 · Member activity · RM 130.50
App session
2026-07-18 · OPLUMO Outlet 11
Points credited
2026-07-06 · Member activity · RM 147.90
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 11
Outlet purchase
2026-06-12 · Member activity · RM 165.30
Points credited
2026-05-31 · OPLUMO Outlet 11
Outlet purchase
2026-05-19 · Member activity · RM 182.70