Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17363
VM0017363Platinummember17363@example.test · +601110017363 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
6,198
Current loyalty balance
Lifetime Spend
RM 7,748
Across 39 visits
Total Visits
39
Since 2024-08-28
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
88d
2026-07-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,198 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 7
Outlet purchase
2026-07-01 · Member activity · RM 132.75
App session
2026-06-19 · OPLUMO Outlet 7
Points credited
2026-06-07 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 7
Outlet purchase
2026-05-14 · Member activity · RM 168.15
Points credited
2026-05-02 · OPLUMO Outlet 7
Outlet purchase
2026-04-20 · Member activity · RM 185.85