Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 17325
VM0017325Membermember17325@example.test · +601110017325 · Preferred outlet: OPLUMO Outlet 3
New JoinerHigh Value
Consent Status
Opted In
Points Balance
622
Current loyalty balance
Lifetime Spend
RM 778
Across 5 visits
Total Visits
5
Since 2026-03-11
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
140d
2026-05-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
622 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 3
Outlet purchase
2026-05-10 · Member activity · RM 114.75
App session
2026-04-28 · OPLUMO Outlet 3
Points credited
2026-04-16 · Member activity · RM 130.05
Win-back campaign delivered
2026-04-04 · OPLUMO Outlet 3
Outlet purchase
2026-03-23 · Member activity · RM 145.35
Points credited
2026-03-11 · OPLUMO Outlet 3
Outlet purchase
2026-02-27 · Member activity · RM 160.65