Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17295
VM0017295Platinummember17295@example.test · +601110017295 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,967
Current loyalty balance
Lifetime Spend
RM 6,209
Across 39 visits
Total Visits
39
Since 2024-06-08
Average Order Value
RM 135
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
169d
2026-04-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,967 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 7
Outlet purchase
2026-04-11 · Member activity · RM 101.25
App session
2026-03-30 · OPLUMO Outlet 7
Points credited
2026-03-18 · Member activity · RM 114.75
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 7
Outlet purchase
2026-02-22 · Member activity · RM 128.25
Points credited
2026-02-10 · OPLUMO Outlet 7
Outlet purchase
2026-01-29 · Member activity · RM 141.75