Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17279
VM0017279Goldmember17279@example.test · +601110017279 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,508
Current loyalty balance
Lifetime Spend
RM 4,386
Across 24 visits
Total Visits
24
Since 2025-05-16
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
97d
2026-07-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,508 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 8
Outlet purchase
2026-06-22 · Member activity · RM 125.25
App session
2026-06-10 · OPLUMO Outlet 8
Points credited
2026-05-29 · Member activity · RM 141.95
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 8
Outlet purchase
2026-05-05 · Member activity · RM 158.65
Points credited
2026-04-23 · OPLUMO Outlet 8
Outlet purchase
2026-04-11 · Member activity · RM 175.35