Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 17259
VM0017259Membermember17259@example.test · +601110017259 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
292
Current loyalty balance
Lifetime Spend
RM 365
Across 4 visits
Total Visits
4
Since 2026-06-05
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
72d
2026-07-29
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
292 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 5
Outlet purchase
2026-07-17 · Member activity · RM 84.75
App session
2026-07-05 · OPLUMO Outlet 5
Points credited
2026-06-23 · Member activity · RM 96.05
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 5
Outlet purchase
2026-05-30 · Member activity · RM 107.35
Points credited
2026-05-18 · OPLUMO Outlet 5
Outlet purchase
2026-05-06 · Member activity · RM 118.65