Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17195
VM0017195Silvermember17195@example.test · +601110017195 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
1,647
Current loyalty balance
Lifetime Spend
RM 2,059
Across 27 visits
Total Visits
27
Since 2025-05-21
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
38d
2026-09-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,647 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-01 · OPLUMO Outlet 9
Outlet purchase
2026-08-20 · Member activity · RM 48.75
App session
2026-08-08 · OPLUMO Outlet 9
Points credited
2026-07-27 · Member activity · RM 55.25
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 9
Outlet purchase
2026-07-03 · Member activity · RM 61.75
Points credited
2026-06-21 · OPLUMO Outlet 9
Outlet purchase
2026-06-09 · Member activity · RM 68.25