Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17159
VM0017159Silvermember17159@example.test · +601110017159 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,541
Current loyalty balance
Lifetime Spend
RM 1,927
Across 26 visits
Total Visits
26
Since 2025-03-10
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
128d
2026-06-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,541 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 7
Outlet purchase
2026-05-22 · Member activity · RM 58.50
App session
2026-05-10 · OPLUMO Outlet 7
Points credited
2026-04-28 · Member activity · RM 66.30
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 7
Outlet purchase
2026-04-04 · Member activity · RM 74.10
Points credited
2026-03-23 · OPLUMO Outlet 7
Outlet purchase
2026-03-11 · Member activity · RM 81.90