Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00171
VM0000171Goldmember171@example.test · +601110000171 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
2,738
Current loyalty balance
Lifetime Spend
RM 3,423
Across 36 visits
Total Visits
36
Since 2024-09-02
Average Order Value
RM 80
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
137d
2026-05-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,738 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 2
Outlet purchase
2026-05-13 · Member activity · RM 60.00
App session
2026-05-01 · OPLUMO Outlet 2
Points credited
2026-04-19 · Member activity · RM 68.00
Win-back campaign delivered
2026-04-07 · OPLUMO Outlet 2
Outlet purchase
2026-03-26 · Member activity · RM 76.00
Points credited
2026-03-14 · OPLUMO Outlet 2
Outlet purchase
2026-03-02 · Member activity · RM 84.00