Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01707
VM0001707Silvermember1707@example.test · +601110001707 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,197
Current loyalty balance
Lifetime Spend
RM 1,497
Across 15 visits
Total Visits
15
Since 2025-12-11
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,197 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 8
Outlet purchase
2026-08-08 · Member activity · RM 76.50
App session
2026-07-27 · OPLUMO Outlet 8
Points credited
2026-07-15 · Member activity · RM 86.70
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 8
Outlet purchase
2026-06-21 · Member activity · RM 96.90
Points credited
2026-06-09 · OPLUMO Outlet 8
Outlet purchase
2026-05-28 · Member activity · RM 107.10