Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17051
VM0017051Goldmember17051@example.test · +601110017051 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
3,108
Current loyalty balance
Lifetime Spend
RM 3,885
Across 27 visits
Total Visits
27
Since 2025-03-03
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,108 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 1
Outlet purchase
2026-06-02 · Member activity · RM 129.75
App session
2026-05-21 · OPLUMO Outlet 1
Points credited
2026-05-09 · Member activity · RM 147.05
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 1
Outlet purchase
2026-04-15 · Member activity · RM 164.35
Points credited
2026-04-03 · OPLUMO Outlet 1
Outlet purchase
2026-03-22 · Member activity · RM 181.65