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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

A1

Arun 17032

VM0017032Member

member17032@example.test · +601110017032 · Preferred outlet: OPLUMO Outlet 16

High ValueWeekend
Consent Status
Opted In
Points Balance
536
Current loyalty balance
Lifetime Spend
RM 671
Across 10 visits
Total Visits
10
Since 2026-02-11
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards

Member member

★
536 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardUsed · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 16
Outlet purchase
2026-07-11 · Member activity · RM 57.75
App session
2026-06-29 · OPLUMO Outlet 16
Points credited
2026-06-17 · Member activity · RM 65.45
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 16
Outlet purchase
2026-05-24 · Member activity · RM 73.15
Points credited
2026-05-12 · OPLUMO Outlet 16
Outlet purchase
2026-04-30 · Member activity · RM 80.85