Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 17030
VM0017030Silvermember17030@example.test · +601110017030 · Preferred outlet: OPLUMO Outlet 14
App UserFamily
Consent Status
Opted Out
Points Balance
2,156
Current loyalty balance
Lifetime Spend
RM 2,696
Across 16 visits
Total Visits
16
Since 2025-10-19
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,156 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 14
Outlet purchase
2026-07-04 · Member activity · RM 129.75
App session
2026-06-22 · OPLUMO Outlet 14
Points credited
2026-06-10 · Member activity · RM 147.05
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 14
Outlet purchase
2026-05-17 · Member activity · RM 164.35
Points credited
2026-05-05 · OPLUMO Outlet 14
Outlet purchase
2026-04-23 · Member activity · RM 181.65