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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 17013

VM0017013Gold

member17013@example.test · +601110017013 · Preferred outlet: OPLUMO Outlet 14

New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,603
Current loyalty balance
Lifetime Spend
RM 3,255
Across 38 visits
Total Visits
38
Since 2024-07-07
Average Order Value
RM 84
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
158d
2026-05-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards

Gold member

★
2,603 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 14
Outlet purchase
2026-04-22 · Member activity · RM 63.00
App session
2026-04-10 · OPLUMO Outlet 14
Points credited
2026-03-29 · Member activity · RM 71.40
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 14
Outlet purchase
2026-03-05 · Member activity · RM 79.80
Points credited
2026-02-21 · OPLUMO Outlet 14
Outlet purchase
2026-02-09 · Member activity · RM 88.20