Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 17003
VM0017003Silvermember17003@example.test · +601110017003 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted Out
Points Balance
1,432
Current loyalty balance
Lifetime Spend
RM 1,790
Across 40 visits
Total Visits
40
Since 2024-08-13
Average Order Value
RM 42
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,432 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 4
Outlet purchase
2026-07-04 · Member activity · RM 31.50
App session
2026-06-22 · OPLUMO Outlet 4
Points credited
2026-06-10 · Member activity · RM 35.70
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 4
Outlet purchase
2026-05-17 · Member activity · RM 39.90
Points credited
2026-05-05 · OPLUMO Outlet 4
Outlet purchase
2026-04-23 · Member activity · RM 44.10