Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01695
VM0001695Silvermember1695@example.test · +601110001695 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,252
Current loyalty balance
Lifetime Spend
RM 2,816
Across 32 visits
Total Visits
32
Since 2024-11-18
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
132d
2026-05-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,252 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 13
Outlet purchase
2026-05-18 · Member activity · RM 56.25
App session
2026-05-06 · OPLUMO Outlet 13
Points credited
2026-04-24 · Member activity · RM 63.75
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 13
Outlet purchase
2026-03-31 · Member activity · RM 71.25
Points credited
2026-03-19 · OPLUMO Outlet 13
Outlet purchase
2026-03-07 · Member activity · RM 78.75