Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16935
VM0016935Silvermember16935@example.test · +601110016935 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,491
Current loyalty balance
Lifetime Spend
RM 1,864
Across 15 visits
Total Visits
15
Since 2025-12-23
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
38d
2026-09-01
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,491 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-01 · OPLUMO Outlet 4
Outlet purchase
2026-08-20 · Member activity · RM 98.25
App session
2026-08-08 · OPLUMO Outlet 4
Points credited
2026-07-27 · Member activity · RM 111.35
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 4
Outlet purchase
2026-07-03 · Member activity · RM 124.45
Points credited
2026-06-21 · OPLUMO Outlet 4
Outlet purchase
2026-06-09 · Member activity · RM 137.55