Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16923
VM0016923Platinummember16923@example.test · +601110016923 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
4,965
Current loyalty balance
Lifetime Spend
RM 6,207
Across 44 visits
Total Visits
44
Since 2024-03-24
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,965 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 9
Outlet purchase
2026-04-25 · Member activity · RM 114.75
App session
2026-04-13 · OPLUMO Outlet 9
Points credited
2026-04-01 · Member activity · RM 130.05
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 9
Outlet purchase
2026-03-08 · Member activity · RM 145.35
Points credited
2026-02-24 · OPLUMO Outlet 9
Outlet purchase
2026-02-12 · Member activity · RM 160.65