Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 16901
VM0016901Platinummember16901@example.test · +601110016901 · Preferred outlet: OPLUMO Outlet 4
New JoinerHigh Value
Consent Status
Opted In
Points Balance
5,367
Current loyalty balance
Lifetime Spend
RM 6,709
Across 39 visits
Total Visits
39
Since 2024-06-29
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
148d
2026-05-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,367 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 4
Outlet purchase
2026-05-02 · Member activity · RM 105.00
App session
2026-04-20 · OPLUMO Outlet 4
Points credited
2026-04-08 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 4
Outlet purchase
2026-03-15 · Member activity · RM 133.00
Points credited
2026-03-03 · OPLUMO Outlet 4
Outlet purchase
2026-02-19 · Member activity · RM 147.00