Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16895
VM0016895Goldmember16895@example.test · +601110016895 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,640
Current loyalty balance
Lifetime Spend
RM 3,301
Across 35 visits
Total Visits
35
Since 2024-12-27
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
39d
2026-08-31
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,640 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-08-31 · OPLUMO Outlet 15
Outlet purchase
2026-08-19 · Member activity · RM 87.75
App session
2026-08-07 · OPLUMO Outlet 15
Points credited
2026-07-26 · Member activity · RM 99.45
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 15
Outlet purchase
2026-07-02 · Member activity · RM 111.15
Points credited
2026-06-20 · OPLUMO Outlet 15
Outlet purchase
2026-06-08 · Member activity · RM 122.85