Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16887
VM0016887Silvermember16887@example.test · +601110016887 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,866
Current loyalty balance
Lifetime Spend
RM 2,333
Across 15 visits
Total Visits
15
Since 2025-11-15
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
76d
2026-07-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,866 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 7
Outlet purchase
2026-07-13 · Member activity · RM 130.50
App session
2026-07-01 · OPLUMO Outlet 7
Points credited
2026-06-19 · Member activity · RM 147.90
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 7
Outlet purchase
2026-05-26 · Member activity · RM 165.30
Points credited
2026-05-14 · OPLUMO Outlet 7
Outlet purchase
2026-05-02 · Member activity · RM 182.70