Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 16874
VM0016874Platinummember16874@example.test · +601110016874 · Preferred outlet: OPLUMO Outlet 11
LunchNew Joiner
Consent Status
Opted In
Points Balance
5,286
Current loyalty balance
Lifetime Spend
RM 6,608
Across 41 visits
Total Visits
41
Since 2024-07-28
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,286 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 11
Outlet purchase
2026-07-06 · Member activity · RM 103.50
App session
2026-06-24 · OPLUMO Outlet 11
Points credited
2026-06-12 · Member activity · RM 117.30
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 11
Outlet purchase
2026-05-19 · Member activity · RM 131.10
Points credited
2026-05-07 · OPLUMO Outlet 11
Outlet purchase
2026-04-25 · Member activity · RM 144.90