Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16815
VM0016815Membermember16815@example.test · +601110016815 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
318
Current loyalty balance
Lifetime Spend
RM 399
Across 13 visits
Total Visits
13
Since 2026-01-14
Average Order Value
RM 30
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
52d
2026-08-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
318 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 3
Outlet purchase
2026-08-06 · Member activity · RM 22.50
App session
2026-07-25 · OPLUMO Outlet 3
Points credited
2026-07-13 · Member activity · RM 25.50
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 3
Outlet purchase
2026-06-19 · Member activity · RM 28.50
Points credited
2026-06-07 · OPLUMO Outlet 3
Outlet purchase
2026-05-26 · Member activity · RM 31.50