Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 16785
VM0016785Goldmember16785@example.test · +601110016785 · Preferred outlet: OPLUMO Outlet 7
FamilyDelivery
Consent Status
Opted In
Points Balance
3,790
Current loyalty balance
Lifetime Spend
RM 4,738
Across 22 visits
Total Visits
22
Since 2025-07-02
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
86d
2026-07-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,790 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 7
Outlet purchase
2026-07-03 · Member activity · RM 132.00
App session
2026-06-21 · OPLUMO Outlet 7
Points credited
2026-06-09 · Member activity · RM 149.60
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 7
Outlet purchase
2026-05-16 · Member activity · RM 167.20
Points credited
2026-05-04 · OPLUMO Outlet 7
Outlet purchase
2026-04-22 · Member activity · RM 184.80