Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16779
VM0016779Goldmember16779@example.test · +601110016779 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted Out
Points Balance
3,071
Current loyalty balance
Lifetime Spend
RM 3,839
Across 36 visits
Total Visits
36
Since 2024-11-12
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
66d
2026-08-04
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,071 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 1
Outlet purchase
2026-07-23 · Member activity · RM 95.25
App session
2026-07-11 · OPLUMO Outlet 1
Points credited
2026-06-29 · Member activity · RM 107.95
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 1
Outlet purchase
2026-06-05 · Member activity · RM 120.65
Points credited
2026-05-24 · OPLUMO Outlet 1
Outlet purchase
2026-05-12 · Member activity · RM 133.35