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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 01677

VM0001677Silver

member1677@example.test · +601110001677 · Preferred outlet: OPLUMO Outlet 12

New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,381
Current loyalty balance
Lifetime Spend
RM 1,726
Across 13 visits
Total Visits
13
Since 2025-09-25
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards

Silver member

★
1,381 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 12
Outlet purchase
2026-04-17 · Member activity · RM 87.75
App session
2026-04-05 · OPLUMO Outlet 12
Points credited
2026-03-24 · Member activity · RM 99.45
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 12
Outlet purchase
2026-02-28 · Member activity · RM 111.15
Points credited
2026-02-16 · OPLUMO Outlet 12
Outlet purchase
2026-02-04 · Member activity · RM 122.85