Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16767
VM0016767Platinummember16767@example.test · +601110016767 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
6,287
Current loyalty balance
Lifetime Spend
RM 7,859
Across 43 visits
Total Visits
43
Since 2024-06-20
Average Order Value
RM 163
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,287 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 6
Outlet purchase
2026-07-04 · Member activity · RM 122.25
App session
2026-06-22 · OPLUMO Outlet 6
Points credited
2026-06-10 · Member activity · RM 138.55
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 6
Outlet purchase
2026-05-17 · Member activity · RM 154.85
Points credited
2026-05-05 · OPLUMO Outlet 6
Outlet purchase
2026-04-23 · Member activity · RM 171.15