Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16743
VM0016743Silvermember16743@example.test · +601110016743 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,928
Current loyalty balance
Lifetime Spend
RM 2,411
Across 18 visits
Total Visits
18
Since 2025-07-02
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
158d
2026-05-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,928 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 16
Outlet purchase
2026-04-22 · Member activity · RM 108.75
App session
2026-04-10 · OPLUMO Outlet 16
Points credited
2026-03-29 · Member activity · RM 123.25
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 16
Outlet purchase
2026-03-05 · Member activity · RM 137.75
Points credited
2026-02-21 · OPLUMO Outlet 16
Outlet purchase
2026-02-09 · Member activity · RM 152.25