Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
J1
Jason 16738
VM0016738Platinummember16738@example.test · +601110016738 · Preferred outlet: OPLUMO Outlet 11
LunchNew Joiner
Consent Status
Opted In
Points Balance
6,729
Current loyalty balance
Lifetime Spend
RM 8,411
Across 38 visits
Total Visits
38
Since 2024-09-30
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
6,729 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 11
Outlet purchase
2026-07-16 · Member activity · RM 134.25
App session
2026-07-04 · OPLUMO Outlet 11
Points credited
2026-06-22 · Member activity · RM 152.15
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 11
Outlet purchase
2026-05-29 · Member activity · RM 170.05
Points credited
2026-05-17 · OPLUMO Outlet 11
Outlet purchase
2026-05-05 · Member activity · RM 187.95