Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16727
VM0016727Membermember16727@example.test · +601110016727 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
153
Current loyalty balance
Lifetime Spend
RM 192
Across 1 visits
Total Visits
1
Since 2026-03-30
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
175d
2026-04-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
153 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 17
Outlet purchase
2026-04-05 · Member activity · RM 115.50
App session
2026-03-24 · OPLUMO Outlet 17
Points credited
2026-03-12 · Member activity · RM 130.90
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 17
Outlet purchase
2026-02-16 · Member activity · RM 146.30
Points credited
2026-02-04 · OPLUMO Outlet 17
Outlet purchase
2026-01-23 · Member activity · RM 161.70