Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16703
VM0016703Membermember16703@example.test · +601110016703 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
838
Current loyalty balance
Lifetime Spend
RM 1,049
Across 15 visits
Total Visits
15
Since 2025-11-09
Average Order Value
RM 63
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
82d
2026-07-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
838 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 10
Outlet purchase
2026-07-07 · Member activity · RM 47.25
App session
2026-06-25 · OPLUMO Outlet 10
Points credited
2026-06-13 · Member activity · RM 53.55
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 10
Outlet purchase
2026-05-20 · Member activity · RM 59.85
Points credited
2026-05-08 · OPLUMO Outlet 10
Outlet purchase
2026-04-26 · Member activity · RM 66.15