Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16695
VM0016695Silvermember16695@example.test · +601110016695 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,208
Current loyalty balance
Lifetime Spend
RM 1,511
Across 20 visits
Total Visits
20
Since 2025-05-11
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
174d
2026-04-18
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,208 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 2
Outlet purchase
2026-04-06 · Member activity · RM 58.50
App session
2026-03-25 · OPLUMO Outlet 2
Points credited
2026-03-13 · Member activity · RM 66.30
Win-back campaign delivered
2026-03-01 · OPLUMO Outlet 2
Outlet purchase
2026-02-17 · Member activity · RM 74.10
Points credited
2026-02-05 · OPLUMO Outlet 2
Outlet purchase
2026-01-24 · Member activity · RM 81.90