Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 16685
VM0016685Silvermember16685@example.test · +601110016685 · Preferred outlet: OPLUMO Outlet 9
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,702
Current loyalty balance
Lifetime Spend
RM 2,128
Across 42 visits
Total Visits
42
Since 2024-07-05
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,702 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 9
Outlet purchase
2026-07-01 · Member activity · RM 48.00
App session
2026-06-19 · OPLUMO Outlet 9
Points credited
2026-06-07 · Member activity · RM 54.40
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 9
Outlet purchase
2026-05-14 · Member activity · RM 60.80
Points credited
2026-05-02 · OPLUMO Outlet 9
Outlet purchase
2026-04-20 · Member activity · RM 67.20