Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16655
VM0016655Silvermember16655@example.test · +601110016655 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,345
Current loyalty balance
Lifetime Spend
RM 1,681
Across 34 visits
Total Visits
34
Since 2024-10-28
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
117d
2026-06-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,345 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 13
Outlet purchase
2026-06-02 · Member activity · RM 46.50
App session
2026-05-21 · OPLUMO Outlet 13
Points credited
2026-05-09 · Member activity · RM 52.70
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 13
Outlet purchase
2026-04-15 · Member activity · RM 58.90
Points credited
2026-04-03 · OPLUMO Outlet 13
Outlet purchase
2026-03-22 · Member activity · RM 65.10