Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16647
VM0016647Membermember16647@example.test · +601110016647 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
581
Current loyalty balance
Lifetime Spend
RM 727
Across 7 visits
Total Visits
7
Since 2026-03-28
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
87d
2026-07-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
581 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-14 · OPLUMO Outlet 5
Outlet purchase
2026-07-02 · Member activity · RM 102.75
App session
2026-06-20 · OPLUMO Outlet 5
Points credited
2026-06-08 · Member activity · RM 116.45
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 5
Outlet purchase
2026-05-15 · Member activity · RM 130.15
Points credited
2026-05-03 · OPLUMO Outlet 5
Outlet purchase
2026-04-21 · Member activity · RM 143.85