Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 16635
VM0016635Silvermember16635@example.test · +601110016635 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,168
Current loyalty balance
Lifetime Spend
RM 2,710
Across 44 visits
Total Visits
44
Since 2024-07-28
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
29d
2026-09-10
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,168 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-10 · OPLUMO Outlet 10
Outlet purchase
2026-08-29 · Member activity · RM 43.50
App session
2026-08-17 · OPLUMO Outlet 10
Points credited
2026-08-05 · Member activity · RM 49.30
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 10
Outlet purchase
2026-07-12 · Member activity · RM 55.10
Points credited
2026-06-30 · OPLUMO Outlet 10
Outlet purchase
2026-06-18 · Member activity · RM 60.90