Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 16631
VM0016631Goldmember16631@example.test · +601110016631 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,040
Current loyalty balance
Lifetime Spend
RM 3,801
Across 37 visits
Total Visits
37
Since 2024-09-05
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,040 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 6
Outlet purchase
2026-06-03 · Member activity · RM 75.75
App session
2026-05-22 · OPLUMO Outlet 6
Points credited
2026-05-10 · Member activity · RM 85.85
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 6
Outlet purchase
2026-04-16 · Member activity · RM 95.95
Points credited
2026-04-04 · OPLUMO Outlet 6
Outlet purchase
2026-03-23 · Member activity · RM 106.05