Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
S1
Siti 16621
VM0016621Goldmember16621@example.test · +601110016621 · Preferred outlet: OPLUMO Outlet 13
New JoinerHigh Value
Consent Status
Opted Out
Points Balance
2,443
Current loyalty balance
Lifetime Spend
RM 3,055
Across 23 visits
Total Visits
23
Since 2025-06-14
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
86d
2026-07-15
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,443 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-15 · OPLUMO Outlet 13
Outlet purchase
2026-07-03 · Member activity · RM 96.75
App session
2026-06-21 · OPLUMO Outlet 13
Points credited
2026-06-09 · Member activity · RM 109.65
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 13
Outlet purchase
2026-05-16 · Member activity · RM 122.55
Points credited
2026-05-04 · OPLUMO Outlet 13
Outlet purchase
2026-04-22 · Member activity · RM 135.45